Mio Technology

World leader in GPS technology systems

Sponsorship of the Giro d'Italia bicycle race

Objective: to increase Mio Technology's brand awareness via below the line activities. To achieve this, we organized our client's sponsorship, in every aspect and detail, of the 89th edition of Italy's premier cycling event, the Giro d'Italia, taking advantage of each stage's unique opportunities using television, radio, press and a granular local presence to give extra visibility to this brand.