BCC dell'Alta Brianza

Land bank

Video spot “BLA”

This video spot was produced with the objective to present BLA, the bank's house organ, to all the partners of the BCC dell'Alta Brianza. The presentation of the video took place at the annual Christmas event, the Festa del Socio. We organized the event itself, including the direction and presentation of the video. In order to highlight the characteristics of the magazine, the video makes use of a series of evocative images that show that BLA is not limited to bank-related information, but also brings to light the bank's involvement in local initiatives.