project

D&B : Promotional mailing

D&B

Leader in Business Credit Information

Promotional mailing

Objective: to create a product identity, coordinating it with corporate identity, in order to capture the attention of the target audience, directing them to the vast range of services offered by D&B. We designed, produced and handled the dispatch of the entire mailing. Measuring the results of this campaign, it produced sales that were 40 times larger that the investment to produce the mailing.

D&B
Direct marketing